DIGITALCITY COMPANY are promoters of Rosella (Hibiscus sabdariffa), in Tanzania, East Africa. We support cultivation of Rosella at a household level and we manage the whole Rosella market chain.

DIGITALCITY COMPANY OBJECTIVE.
To promote and establish sustainable projects that aim at promoting day to day development activities in rural areas in Tanzania to improve the household income.

CULTIVATION OF ORGANIC ROSELLA FOR EXPORT.
Rosella (Hibiscus sabdariffa), is one of the herbs that are popular as an alternative to other standard medicine for a variety of problems, including proper kidney functioning, clearing up mucus and opening a blocked nose and soothing colds. Rosella helps with digestion, general body tonic, and also, helps reduce fever. Doctors recommend Rosella juice to patients with anemia and to other patience with malaria. Dried Rosella flowers are sold in super markets, pharmacies and open markets in Tanzania . Rosella produces jam, Wine and Tea leaves. However the cultivation and supply of Rosella in Tanzania is not yet promoted.

On the International market, Rosella is available from Thailand, Sudan, China, Mexico, and various other smaller producing nations including Egypt, Senegal, Mali, and Jamaica. China is the dominant supplier of Rosella and Tanzania is also listed as a supplier but is not yet active in the world market. Primary export markets for the Rosella are the United States, Germany and England, and the demand for Rosella in the International market is increasing

Dodoma and Singida regions in the central part of Tanzania are potential for producing high quality Rosella for export. DIGITALCITY COMPANY in collaboration with an NGO called RECODESA (T) and with a support from the Rural Livelihood Development Company (RLDC) has completed a study on the potential of cultivating Rosella in Tanzania for the export market.

EXTERNAL MARKET
There is now a general tendency on importation of organic products. Tanzania farmers are less aware of this trend therefore the country is likely to lose a large share of the export market.

DIGITALCITY COMPANY understands that a Rosella for export must be cultivated and processed under strictly quality control and that importing agents are usually commissioned to inspect farms before the products are harvested and exported. In order to promote Rosella as an export product, the quality control has to start right from the farming level.

DIGITALCITY COMPANY will promote big farmers who will also contract smallholder farmers who will cultivate and produce rosella according to the set export standard, under the big farmer supervision.

DIGITALCITY COMPANY will also control the production of seeds, storage, packaging and transportation to the export points.

LOOKING FOR A PARTNER.
In order to promote and invest in the cultivation of Rosella for export in Tanzania, DIGITALCITY COMPANY invites a partner who is

EITHER,
1.Interested to buy the Tanzania Rosella. This partner is expected to provide Rosella standards to be met and should indicate how many tones of dried rosella flowers (calyx) he could order per year. This information is needed for DIGITALCITY COMPANY to decide on further investment in the production of Organic Rosella for Export.

OR,

2. Is Interested to invest in Tanzania by establishing a Rosella Product Processing factory in Tanzania. In this case, DIGITALCITY COMPANY will provide local inputs including land for establishing the factory and land for cultivating Rosella on a commercial scale.
OEM Service:
No. of R&D Staff:
Estimated Annual Sales (USD): Below US$1 Million
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Business Type: Year Established: 2005 Number of Employees: Legal Representative / CEO: Edwin Mugerezi Website: Certificates: Brands: Trade & Market Main Markets: Main Customers: Export Percentage: Trade Shows: Factory Information Factory Size (Sq.meters): Factory Location: QA/QC: Number of Production Lines: Number of R&D Staff: Contract Manufacturing: